Hawaii
Job Engine – located at www.hawaiijobengine.com
- is a Hawaii focused online job board, focusing exclusives on jobs in Hawaii.
Hawaii Job Engine does not only have Oahu jobs posted on the site, but rather
across all inhabited islands, which includes jobs in Maui, Kauai, Big Island
and even Lanai and Molokai job listings.
Hawaii
Job Engine has done a big push to incorporate the social media as a way to
connect more with employers and job seekers in Hawaii. Through Facebook Hawaii
Job Engine runs a daily market commentary sharing career advice and insight for
Hawaii’s job seekers. Through LinkedIn Hawaii Job Engine has established a
strong network amongst HR professionals, which is invaluable in promoting a lot
of the Hawaii jobs posted on the site as well as sharing updates on new
features and valuable tools for the employers.
Beyond the social media push, Hawaii Jobs
Engine has run a very aggressive media campaign across broadcast TV, cable TV,
print, and online, which has supported the drastic growth of the site; less
than 4 months after the launch of Hawaii Job Engine the site had reached more
than 7000 registered job seekers and
more than 650 registered Hawaii employers and the exponential growth is
continuing. Besides this aggressive media campaign how has Hawaii Job Engine
been able to attract so many registered users, so quickly? The main driver has
been the extremely user-friendly interface: job seekers can click on one of the
55 job categories for Hawaii specific jobs, and following narrow their search
by island and finally by city, if the job seeker wants to narrow the search to
that extent. As
an example the job seeker may click the category “Admin / Clerical Jobs” and on
the following page may click “Oahu Jobs” and then finally click on “Honolulu
jobs”, which leaves the job seeker with a list of admin and clerical jobs in
Honolulu. The job seeker can also set up an email alerts and Hawaii Job Engine
will sent the job seeker emails with links to all the new jobs posted within
the specific job search criteria that the job seeker established.
For employers the site is likewise very user-friendly: employers can create templates for their Hawaii jobs and they can also repost expired jobs in Hawaii with just 1 click. Employers also have a statistical field where they can track number of views and applicants for each and every job – a great way for employers to track Hawaii Job Engine’s performance for their jobs.
There are several more great features and details to the adverting campaign,
but the above gives a good insight to why Hawaii Job Engine has experienced
such accelerated and very fast growth in the Hawaii job market.
